Affiliate Disclosure

Last updated: 21 June 2026. In the spirit of full transparency, here is exactly how Pawwala makes money — and our commitment to keeping it honest.

The Short Version

Some links on Pawwala are affiliate links. If you click one and buy something, we earn a small commission — at no extra cost to you. We only recommend products we genuinely believe are good for your pet. Commission rates never affect our rankings.

What Are Affiliate Links?

Affiliate links are special URLs that include a tracking code. When you click one of our affiliate links and make a qualifying purchase within a certain timeframe (typically 24–30 days), we receive a commission from the retailer. The price you pay is exactly the same as going directly to the retailer — the commission is paid to us by the retailer, not by you.

Why We Use Affiliate Links

Running Pawwala — creating content, reviewing products, maintaining the website, and working with our veterinary panel — takes significant time and cost. Affiliate commissions are our primary source of revenue, allowing us to keep all our content free and accessible to every UK pet owner.

Without affiliate income, we could not operate. This is why we thank you every time you click through our links — it directly funds the site.

Affiliate Programmes We Participate In

Awin

Awin is the UK's largest affiliate network. We may promote retailers including Pets at Home, Zooplus, Petplan, and others available on Awin.

Amazon Associates UK

We are a participant in the Amazon Associates programme. Qualifying purchases made via our Amazon links earn us a small commission.

Agria Pet Insurance

We may promote Agria's pet insurance products through their direct affiliate programme.

Direct Brand Programmes

Some pet brands run their own affiliate programmes independently of a network. We participate in selected programmes where the products meet our editorial standards.

How We Identify Affiliate Links

We label our affiliate links clearly throughout the site. You will see indicators such as:

▸A small 🔗 or "AD" badge next to links in product reviews.
▸A disclosure notice at the top of every review and guide page that contains affiliate links.
▸A site-wide footer disclosure on every page.

This is in line with ASA CAP Code requirements for clearly identifying advertising and affiliate content in the UK.

Our Editorial Independence Promise

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Commission rates do not influence rankings

We do not rank a product higher because it pays a higher commission. Our rankings are based on product quality, value, availability, and user experience.

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We reject products that don't meet our standards

If a brand contacts us wanting to be featured and their product does not meet our review criteria, we decline — regardless of the commission offered.

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Negative reviews stay published

If a product we initially rated well later receives negative feedback from the community or fails follow-up testing, our review is updated to reflect that.

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We are not paid for positive reviews

We do not accept payment in exchange for favourable reviews. Sponsorships and paid promotions are always clearly labelled as such — these are kept entirely separate from our editorial content.

Regulatory Compliance

This disclosure complies with the ASA CAP Code (UK advertising rules) and is consistent with FTC guidelines on endorsements and testimonials. Affiliate commissions also constitute income that may be subject to UK tax obligations.

Questions?

If you have any questions about how we handle affiliate relationships, please contact us. We believe in complete transparency and are happy to answer any question about how we operate.