Privacy Policy
Last updated: 21 June 2026. This policy explains how Pawwala collects, uses, and protects your personal data under UK GDPR and the Data Protection Act 2018.
Data Controller
Pawwala (“we”, “us”, “our”) is the data controller for the personal data processed under this policy. We are based in the United Kingdom.
Contact: hello@pawwala.com
1. What Data We Collect
We may collect the following categories of personal data:
- ▸Identity data: Your name when you submit our contact form or sign up for the newsletter.
- ▸Contact data: Your email address for newsletter subscription or contact form responses.
- ▸Technical data: IP address, browser type, device type, operating system, and pages visited — collected via server logs and analytics tools.
- ▸Usage data: Information about how you use our website, including pages visited, time spent, and links clicked.
- ▸Cookie data: Data placed on your device via cookies. See our Cookie Policy for details.
2. How We Use Your Data
We process your personal data under the following lawful bases:
| Purpose | Lawful Basis | Data Used |
|---|---|---|
| Sending our newsletter | Consent (Art. 6(1)(a) UK GDPR) | Email, name |
| Responding to contact form enquiries | Legitimate interests | Email, name, message |
| Analytics & improving the site | Legitimate interests | Technical & usage data |
| Legal compliance | Legal obligation | Any relevant data |
| Security & fraud prevention | Legitimate interests | Technical data |
3. Affiliate Links & Third-Party Sites
Our site contains affiliate links to third-party retailers (including via Awin, Amazon Associates UK, and other networks). When you click these links, you leave our site. We are not responsible for the privacy practices of third-party sites. Each third-party site has its own privacy policy, which we encourage you to read.
We do not receive personally identifiable information from affiliate networks other than aggregate commission reports.
4. Cookies
We use cookies and similar tracking technologies. For full details of the cookies we use and your choices, please read our Cookie Policy. You can withdraw consent to non-essential cookies at any time via the cookie preferences link in our footer.
5. Data Sharing
We do not sell your personal data. We may share it with:
- ▸Email service providers (to send newsletters and contact form notifications).
- ▸Analytics providers (e.g., Google Analytics — see Section 6 for opt-out options).
- ▸Hosting infrastructure providers (Vercel) who process data on our behalf under a Data Processing Agreement.
- ▸Law enforcement or regulators where required by law.
6. Analytics
We use Google Analytics 4 to understand how visitors use our site. This tool collects anonymised usage data and sets cookies. IP addresses are anonymised. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
7. Data Retention
- ▸Newsletter subscribers: Until you unsubscribe, plus 12 months.
- ▸Contact form submissions: 12 months from the date of submission.
- ▸Analytics data: 26 months (Google Analytics default, reduced from the 38-month default).
- ▸Server logs: 30 days.
8. International Transfers
Some of our service providers (e.g., Google, Vercel) may process data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place, such as UK Standard Contractual Clauses or adequacy decisions.
9. Your Rights
Under UK GDPR, you have the following rights:
To exercise any right, email hello@pawwala.com. We will respond within one calendar month.
10. Security
We implement appropriate technical and organisational measures to protect your personal data, including TLS encryption for data in transit and access controls for systems that process personal data.
11. Children
Our site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised “Last updated” date. Significant changes will be communicated to newsletter subscribers via email.
13. Contact
For any privacy-related questions or to exercise your rights, contact our data controller at: hello@pawwala.com.
You also have the right to complain to the UK data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk or on 0303 123 1113.