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Dog Food

Dog Food Subscriptions UK 2026

Fresh, raw, air-dried and personalised dry food subscriptions compared on published prices, storage, delivery and how easy they are to cancel.

📅 Last reviewed: October 2026Our review process →
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Quick answer

  • ✓Published 'from' prices run from about 62p a day for personalised dry food to £2.34 a day for fresh cooked food, for the example dogs the brands use.
  • ✓Fresh and raw food needs freezer space; air-dried and dry food lives in the cupboard.
  • ✓First-box discounts are large, but no brand publishes the full price until after its quiz.
  • ✓Check the cancellation cut-off: miss it and the next box usually still ships.

Personalised subscriptions compared

These brands set the recipe or portion from a short quiz about your dog. Prices in the table are each brand's own published “from” figure and what it is based on; your price depends on your dog's size and the plan.

  • Butternut Box
    Fresh, gently cooked, delivered frozen
    Best for: Cooked fresh food with free delivery
    £2.34/daychecked 21 Oct 2026
    Storage
    Freezer space needed
    Delivery
    Free
    First-box offer
    Advertised as 50% off the first box; offers vary by campaign
    Cancelling
    Any time; changes by 11pm two days before delivery
    Visit Butternut BoxAD
  • tails.com
    Personalised dry blend (wet also sold)
    Best for: Personalised dry food at a lower daily cost
    From 62p/daychecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    Not confirmed for subscriptions
    First-box offer
    First-box discount advertised; exact terms not confirmed
    Cancelling
    Advertised as cancel any time
    Visit tails.comAD
  • Pure Pet Food
    Air-dried, rehydrated with water
    Best for: No freezer space needed
    From £0.89/daychecked 21 Oct 2026
    Storage
    Cupboard; up to 12 months once opened
    Delivery
    Free
    First-box offer
    Not confirmed (offer did not display when checked)
    Cancelling
    Any time; by 23:59 the day before billing
    Visit Pure Pet FoodAD
  • Different Dog
    Fresh cooked, delivered frozen
    Best for: A wide recipe choice, including a low-purine recipe
    Not publishedchecked 21 Oct 2026
    Storage
    Freezer space needed
    Delivery
    £3.99 weekdays, £4.99 Saturday
    First-box offer
    20% off the first two boxes (max £80, code REAL202)
    Cancelling
    Any time; 3 days' notice once an invoice is raised
    Visit Different Dog
  • Bella & Duke
    Raw, delivered frozen
    Best for: Owners who want to feed raw
    From £1.18/daychecked 21 Oct 2026
    Storage
    Freezer space needed
    Delivery
    Free to the UK mainland
    First-box offer
    40% off the first box, with caps on the first three boxes
    Cancelling
    Any time; deliveries can be moved up to 90 days
    Visit Bella & Duke

Prices and terms from each brand's website, checked on 21 October 2026. What each price is based on: Butternut Box, brand's example for a 2-year-old 12–15 kg dog; tails.com, brand's 'from' price; full price after the quiz; Pure Pet Food, brand's figure for a small dog; Different Dog, shown only after the quiz; Bella & Duke, brand's figure for a 4-year-old 5–10 kg dog.

Subscribe-and-save brands

These are standard foods sold on a repeat order with a discount. There is no quiz, so you choose the recipe and portion yourself; our portion calculator helps with the amount.

  • Lily's Kitchen
    Wet and dry; complete labelling varies by product
    Best for: Subscribe-and-save without a quiz
    20% off subscription orderschecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    Free on subscription orders
    First-box offer
    None beyond the 20% saving
    Cancelling
    Skip, pause or cancel in your account
    Visit Lily's KitchenAD
  • Pooch & Mutt
    Dry and wet; complete labelling varies by product
    Best for: Published monthly costs by dog size
    £15.49–£28.70/monthchecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    Free over £39.99
    First-box offer
    30% off the first subscription (WELCOME30), then 25%
    Cancelling
    By midnight the day before renewal
    Visit Pooch & MuttAD
  • Scrumbles
    Dry and wet
    Best for: A flat 10% off every order
    10% off every orderchecked 21 Oct 2026
    Storage
    Cupboard
    Delivery
    £4.99, free over £40 (UK mainland)
    First-box offer
    None beyond the 10% saving
    Cancelling
    Amend, skip or cancel any time
    Visit Scrumbles

Terms from each brand's website, checked on 21 October 2026.

How to choose

Start with the type of food

Fresh cooked (Butternut Box, Different Dog) and raw (Bella & Duke) arrive frozen and need defrosting in the fridge. Air-dried food (Pure Pet Food) is rehydrated with water and kept in the cupboard. Personalised dry food (tails.com) is the closest to ordinary kibble. If you are weighing up raw feeding, read our guide to choosing dog food first.

Price the second box, not the first

Every personalised brand leads with a first-box discount, and none publishes the full price before the quiz. Take the per-day figure shown at checkout, multiply by 30, and compare that with what you spend now. Our dog food cost guide shows typical costs for ordinary dry and wet food.

Check the cut-off before you sign up

Cancellation deadlines range from midnight the day before renewal (Pooch & Mutt) to three days before delivery once an invoice is raised (Different Dog). Butternut Box's trial box is part of the plan and cannot be skipped.

Confirm it is a complete food

A complete food can be fed on its own; a complementary one cannot. Bella & Duke's “Pure Meat + Bone” range is not labelled complete, and the subscribe-and-save brands sell both kinds.

Not included

Years recalled all of its fresh meals on 17 August 2026 after reports of dry eye in dogs. Its notice of 24 September says its investigation found no contamination and that it would resume serving existing customers from 20 October, with new customers on a waitlist (Years customer notice). We will reassess it once new sign-ups reopen. Edgard & Cooper is not listed because we could not confirm a UK subscription.

Recall history matters for any food you buy repeatedly. Of the brands above, the only Food Standards Agency alert we found was for Lily's Kitchen in May 2023 (FSA-PRIN-13-2023, two recipes, possible plastic); it also recalled one batch of Pasta al Ragu in January 2026 (Lily's Kitchen notices).

What we did, and what we did not do

We did: compared each brand's published food type, 'from' prices and what they are based on, first-box offers, delivery charges, storage advice and cancellation terms on its own website, and searched Food Standards Agency alerts and brand notices for recalls.

We did not: feed any of these foods to our own dogs, or complete each brand's quiz for a range of dog sizes. tails.com's website blocked our page checks, so its figures come from its own pages as shown in search results; check them on tails.com before you buy. The FSA search covered the first page of results only.

Prices and terms checked on 21 October 2026. They change; confirm on the retailer's page before you buy.

Read our full reviews of Butternut Box, tails.com and Different Dog, or compare all food types in our dog food guide.

❓ Frequently Asked Questions

How much does a dog food subscription cost in the UK?

The brands' own 'from' prices start at about 62p a day for personalised dry food (tails.com) and £0.89 a day for air-dried food (Pure Pet Food, small dog), rising to £1.18 a day for raw (Bella & Duke, 5–10 kg dog) and £2.34 a day for fresh cooked food (Butternut Box, 12–15 kg dog). Larger dogs cost more, and most brands only show your price after a short quiz.

What happens when the first-box discount ends?

You pay the full price from the next box. None of the brands we checked publishes that full price before the quiz, so note the figure shown at checkout and diary the date the discount ends.

Do I need freezer space?

For fresh cooked and raw food, yes: Butternut Box, Different Dog and Bella & Duke deliver frozen. Air-dried food (Pure Pet Food) and dry or wet food from subscribe-and-save brands are stored in the cupboard.

Can I cancel a dog food subscription at any time?

All of the brands here say you can pause or cancel, but each has a cut-off before the next order is made, from midnight the day before renewal to three days before delivery. Cancelling after the cut-off usually means the next box still arrives.

Is subscription dog food complete?

Butternut Box, Pure Pet Food and Different Dog describe their recipes as complete. Bella & Duke labels most ranges complete but not its 'Pure Meat + Bone' range. For subscribe-and-save brands, check that each product you choose says 'complete' rather than 'complementary'.

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