Itch Flea Treatment Review UK 2026: Prices and Terms
A desk review of Itch's flea and worm subscription: what it costs a year for each weight band, what the products are legally, what the terms say about cancelling, and what customers report.
Our verdict, in one sentence
Itch posts a flea spot-on with the same active ingredients as Frontline Plus through your letterbox each month for £8.50 to £10.50; it costs about the same as buying the treatment yourself, so you are paying for the routine, not a stronger product.
Good for
- Owners who forget monthly flea treatment
- Households that want flea and wormer on one delivery
Not ideal for
- Dogs that need lungworm cover (prescription only, from your vet)
- Owners who want the lowest price and will remember to treat
Published monthly prices
- Cats
- £8.50
- Dogs 2–10 kg
- £9.00
- Dogs 40 kg+
- £10.50
Flea treatment only, from the Itch price list, checked 21 October 2026. £3.49 postage on the first box.
See Itch flea plansAdNo star rating: we do not score brands without a published method.
How it works
Itch is a subscription run by Itch Petcare Limited in Leeds. The sign-up asks a few questions about your pet, then sends the dose for its weight band on a schedule:
- Tell Itch about your petSpecies, weight and age decide the product and dose. Prices step up with weight band.
- Choose a planFlea only, or flea plus wormer, home spray or treats. Wormers come monthly or every three months.
- Delivery by Royal MailBoxes fit most letterboxes and arrive in 1–3 working days. Postage is £3.49 on the first box and free after that.
- Monthly billingCard payments run as a continuous payment authority. If you do not cancel after the free first month, the standard price applies.
Itch's terms set the dispatch day from your first order; you can move it in your account (Itch terms).
What Itch sends: the legal category of each product
We looked up every product on Itch's licensing page in the Veterinary Medicines Directorate's Product Information Database on 21 October 2026. None is prescription-only. AVM-GSL products can be sold by any retailer; NFA-VPS products must be supplied by a vet, pharmacist or suitably qualified person (SQP).
| Product | Active ingredients | VMD category |
|---|---|---|
| Itch Flea spot-on for dogs (small, medium, large and extra large) | fipronil and (S)-methoprene | AVM-GSL |
| Itch Flea spot-on for cats | fipronil and (S)-methoprene | AVM-GSL |
| Itch Wormer Plus tablets for dogs (and XL) | febantel, praziquantel and pyrantel | AVM-GSL |
| Itch Wormer tablets for cats and kittens | praziquantel and pyrantel embonate | AVM-GSL |
| Itch Wormer Spot On Plus for cats | emodepside and praziquantel | NFA-VPS |
Source: VMD Product Information Database records linked from Itch's licensing page, checked 21 October 2026. The dog flea spot-on has four weight-band records, all AVM-GSL. The house spray is a biocide, not a veterinary medicine, so it has no VMD record.
VMD Accredited Internet Retailer for NFA-VPS products, accredited 26 September 2022 (VMD register). Fipronil with (S)-methoprene treats fleas and ticks and stops flea eggs developing; the dog wormer tablets treat roundworm and tapeworm. None of these products is licensed against lungworm. Lungworm products are prescription-only, so if your dog eats slugs, snails or grass, ask your vet.
What Itch costs a year, by weight band
The table turns Itch's published monthly flea prices into a yearly cost. The first year includes the free first month and £3.49 postage on the first box (11 paid months plus postage); later years are 12 paid months. The last column is the price per dose of Frontline Plus, which has the same active ingredients, bought in packs of three from VioVet, from our flea subscription comparison.
Plans with wormer cost more: Itch quotes flea and wormer: from £9.92 a month on average (monthly flea, wormer every three months); flea, wormer and home spray: from £11.33 a month on average.
| Pet and weight band | Itch per month | Itch first year | Itch later years | One-off Frontline Plus per dose |
|---|---|---|---|---|
| Cat, All cats over 1 kg | £8.50 | £96.99 | £102.00 | £6.00 |
| Dog, 2–10 kg | £9.00 | £102.49 | £108.00 | £8.33 |
| Dog, 10–20 kg | £9.50 | £107.99 | £114.00 | £8.63 |
| Dog, 20–30 kg | £10.00 | £113.49 | £120.00 | £9.00 |
| Dog, 30–40 kg | £10.00 | £113.49 | £120.00 | £9.00 |
| Dog, 40 kg and over | £10.50 | £118.99 | £126.00 | No matching pack |
Itch prices from the Itch price list, checked 21 October 2026. Frontline Plus prices from VioVet in packs of three, checked 21 October 2026, were a promotion ending 27 October 2026; VioVet's 20–40 kg pack covers both Itch bands from 20 to 40 kg. Flea treatment only.
What owners say
Common praise
- Easy to set up
- Boxes arrive when treatment is due, so owners do not forget
- Price
- Helpful customer service, including replacing a lost parcel
Common complaints
- Treatment not clearing an existing infestation (Itch replies that it can take 3–4 months and the home needs treating too)
- Difficulty cancelling
- Recurring payment not made clear at sign-up
- Some slow deliveries
Things to know before you subscribe
- The free month: The flea treatment in the first box is free; you pay for add-ons and £3.49 postage. Once per email address and household, up to 3 pets, subscription orders only.
- After the free month: If you do not cancel, the next pack is billed at the standard rate.
- Cancelling: No long-term commitment; cancel by phone or email. A box dispatched before Itch receives your notice is still charged.
- Cooling-off: 14 days from receiving the first box; return goods within 14 days for a refund.
- Treat the home too: The RSPCA estimates that 95% of flea eggs, larvae and pupae live in the home, not on your pet (RSPCA fleas advice). Customers who expected one dose to clear an infestation are the main source of complaints.
- If you are worried: If your pet keeps scratching, loses fur or has sore skin, contact your vet. Itching has other causes, and your vet can prescribe products a subscription cannot send.
How it compares
Itch is one of five flea subscriptions in our flea and worm treatment comparison, alongside VetBox, ManyPets, tails.com and Protect My Pet. A vet practice health plan costs more but can include vaccinations and prescription products: see health plans vs insurance. Flea treatment is a routine cost in our cost of owning a dog and cost of owning a cat guides, and insurance does not pay for it (what pet insurance covers).
What this review is based on · 10 sources, checked 21 October 2026ShowHide
What we did
What we did not do
Sources checked
- Itch price list (homepage) · 21 October 2026
- Itch wellness plans · 21 October 2026
- Itch terms and conditions · 21 October 2026
- Itch licensing and accreditations · 21 October 2026
- VMD Product Information Database · 21 October 2026
- VMD accredited internet retailers: Itch Petcare · 21 October 2026
- Companies House: Itch Petcare Limited · 21 October 2026
- Trustpilot: Itch · 21 October 2026
- VioVet Frontline Plus · 21 October 2026
- RSPCA: fleas · 21 October 2026
Prices and terms change. Confirm on the retailer's page before you buy.
What changed in this update
- 21 October 2026: Review published with prices, VMD categories, terms and Trustpilot figures checked on this date.
Frequently asked questions
How much is Itch flea treatment?
On 21 October 2026 Itch listed flea treatment at £8.50 a month for cats and £9.00 to £10.50 a month for dogs, depending on weight. The first box's flea treatment is free, with £3.49 postage; later deliveries are free.
Is Itch flea treatment any good?
Itch Flea contains fipronil and (S)-methoprene, the same active ingredients as Frontline Plus, and is authorised as AVM-GSL on the Veterinary Medicines Directorate database. It treats fleas and ticks and stops flea eggs developing. It does not cover lungworm. On Trustpilot Itch scored 3.9 out of 5 from 11,322 reviews when we read it; the most common complaint is that treatment did not clear an existing infestation quickly.
Why is Itch flea treatment not working?
Itch's replies to reviews say it can take three to four months to clear an infestation and that the home needs treating too, and the RSPCA estimates that 95% of flea eggs, larvae and pupae live in the home rather than on the pet. If your pet is still scratching after treating the home, or has sore skin, contact your vet: itching has other causes, and your vet can prescribe products a subscription cannot send.
Can I cancel Itch at any time?
Yes. Itch's terms say there is no long-term commitment and you can cancel by phone or email (its replies on Trustpilot say you can also cancel in your account). A box already dispatched before Itch receives your notice is still charged, so cancel well before your next dispatch day.
Do I need a prescription for Itch?
No. Every Itch product listed on its licensing page is AVM-GSL or NFA-VPS on the VMD database. NFA-VPS products, such as its spot-on cat wormer, must be supplied by a vet, pharmacist or suitably qualified person (SQP), and Itch is a VMD-accredited internet retailer. Prescription-only medicines need your vet.